"RUDRI- India Ka Brand" Eyes The Most Unorganized market In India.
Women's Traditional Clothing Industry Is Thought To be Most Unorganized Sector In Indian Economy & RUDRI is Eyeing This Space With Major Step. Indian Saree Industry Is Around $15 Billion But There Is No Clear Winner In It.The Same Is Followed In Dresses & Kurtis. The Main Reason is The Retail Sector Is Dominated By Family Owned Businesses & Not Specific Major Retail Store That has Presence Across the Whole Country. This Is What Caught Mr.Harsh Bhanushali (Co-Founder/CEO) To Think About RUDRI-India's First brand For Curated Women's Traditional Wear. "India Is Major Producer Of Sarees,Dresses & Kurtis But Still You Won't Find A Name That Has Presence Across India.The Population That Can Afford A-Listed Designers Clothing Is Very Low & there is No Single Retail brand that Has its Presence Across India & Sells Traditional Wear.People have Moved Towards Western Clothes But When It Comes To tradition Occasion people Still Prefer Traditional C