Is The Game Of Discounts Spoiling The E-Commerce Industry ?
Discount Is Nowadays A Marketing Trend That Needs To be Followed But What Adverse Effect Is It Having On E-Commerce Industry Is Unbelievable. Flipkart , Snapdeal , Amazon , Voonik , & Lakhs more such websites you may have come across while online shopping. We as a customers are too happy & feel privileged to get this offers & discounts but it has turned out to be an big hurdle in e-commerce industry. When this biggies in e-commerce industry went on for this model they themselves did not realize that they were digging hole into their own pocket. This is the main reason e-commerce company have failed to turn profitable even after 10 years in the market.To get more & more revenues they are forced to offer bigger discounts to retain customers & stay in line with competitors. The Customers here are on winning side as they are the ones who are going to pay & they are bound to go with who has more to offer. So what it has done is offering huge di